 Keyword
Identification |
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Whilst many companies may have a very good idea of
the keywords that users are likely to key into the search
engines to find the products / services that they supply,
it is still a fact that all too often a successful search
engine strategy stalls at the first hurdle - identification
of the right keywords - and vast sums can be expended
ensuring that the company appears at the top of the
search engines under keywords that users simply are
not keying in.
How does it work?
The process uses sophisticated software linked to the
search engines providing real-time information.
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Submit the hypothesised keywords
to us |
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The system then feeds all these
into a software system linked to the search engines that
will produce a list of all these keyword and variations
thereof and the number of times they have been searched
for in the major search engines |
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The system then feeds these
result into another software system that will tell us
for each keyword / key phrase how often it exists on the
Internet within web sites (i.e. how many web sites are
promoting this keyword) |
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Finally the program then produces
a "Value Index" that will detail the best value
keywords to concentrate on, being those keywords that
are searched for frequently but are least prevalent in
web sites and that are relevant to your business. |
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All results are then emailed
to the user in an excel spreadsheet. |
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This notion of value identification is critical. Search
engine optimisation for the large majority of clients
is all about getting the best value from the allocated
budget.
What do I do with the results?
Once you have the Value Index results, the keywords
within this index can be used for the following purposes:
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Population of the meta-tags
within the web site |
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As the basis of keywords in
"Top Ten"
sites |
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To identify value within pay-per-click search engines
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Why Use Keyword Identification?
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Helps you target the keyword
search terms that will maximise the traffic you can gain
from the search engines |
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More advanced than traditional
online systems like Wordtracker and Overture Suggestions. |
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Extremely user friendly |
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More time efficient than any
other system available |
What does it cost?
Keyword identification costs a flat one-off fee of
£800 per report.
For further details about this service
please feel free to contact
us.
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