Additional Options for Online Marketing Packages

1. Directory Listings
There are two important effects of being well-represented in the directories:

First of all they are important generators of traffic themselves, accounting for approximately 20-25% of the search engine traffic. The bulk of the traffic still comes from spider-based search engines but the directories have their part to play.

Secondly, a presence in the directories certainly assists the performance of your web site in the search engines as the search engines index Yahoo and Looksmart and their view is that if a human reviewer has accepted the site into the directory that must suggest that the site is of a certain quality.

We strongly recommend listing your site in the two most important directories – Yahoo (£199) and LookSmart (£149). Despite the relatively high cost, the fact still is that these directories are probably in most cases worth registering with due to Yahoo’s popularity and the excellent deals that Looksmart have done whereby their results are now featured in a number of important search engines’ results (MSN for instance).

Other key directories are:

		Dmoz (submission included in standard Premier Package)
		Yell.com
		Ukdirectory.com
		Ukindex.co.uk
		Nationaldirectory.com
		Other trade directories relevant to your business

Approximately one month should be allowed until acceptance by the directories, although in exceptional circumstances entry can take longer.

2. Paid Inclusions
Paid inclusions are the fastest way to ensure your site gets listed. We highly recommend listing your site in the Inktomi and Lycos / Fast paid inclusion programs:

Inktomi Search / Submit is the easy way to get your site content found through out Inktomi's 125+ search and web partners. Your submitted content is revisited every 48 hours, for a period of 12 months, so your freshest content will always be viewed. (£26.00 for first page, £17.00 for subsequent pages)

Lycos FAST Index submission is the quickest way to submit your site into the Lycos search results and other engines fed by the Fast network. Your site will be spidered every 48 hours, over a 12 month period to ensure your listings are always up to date. (£17.01 for first page, half price for subsequent pages)

Ask Jeeves is another paid inclusion worth considering.

3. Re-Optimisation
Once top listings in the search engines have been achieved you need to make sure that they are maintained. Search engine formulas are constantly changing and to stay at the top your site will need to be re-optimised from time to time to reflect these changes. By carefully monitoring the ranking reports you can tell when your listings start to drop. This is the time to have your e-marketing pages re-optimised taking into consideration the latest algorithms being used by the search engines.

4. Link Building
Link Popularity is one measure of a site's "value" to the search engines. If lots of other sites link to your site, chances are your site is relatively important. The popularity of the site that links to you can also play a role. This is why you want to get other sites to link to yours. WebThinkTank can provide link building services for you as well as advise you on how to arrange “reciprocal links” yourself.

5. Traffic Analyser
WebThinkTank’s Traffic Analyser service will track dozens of statistics such as the number of visitors coming to your web site, where they came from, which search phrase they used and much more. This feature rich service lets you view an array of charts and graphs to track your statistics from month to month in real time.

For further details please feel free to contact us on 01484 303 323.